Launching Aloto in Australia and Optimizing for App Growth.

Company: Aloto

Industry: Sustainable Fashion, Fashion App, Lifestyle

Regions: Australia

Duration: May 2025 - Ongoing

OvervieW

Aloto is a fast-growing sustainability brand and platform committed to helping people live more consciously through their app that enables users to track sustainability ratings of fashion brands and find sustainable alternatives. As the company planned to enter Australia in June 2025, they sought out Zero Arc Marketing to support launching its first creator ecosystem, social media community, and partnership pipeline. Aloto needed a structured marketing engine, a defined brand identity for Australia, and a scalable partnership pipeline to support growth.

Zero Arc Marketing partnered with Aloto to strengthen content creation, influencer operations, community systems, and partnership development. The goal was to build the infrastructure necessary for Aloto to build and scale sustainably while maintaining its authentic, mission-driven identity.

Key Challenges

• Low Social Media Reach with limited organic distribution prevented Aloto from gaining traction across platforms, reducing visibility and engagement.

• Insufficient Community Activation with early-stage audiences were not engaging deeply with posts, challenges, or community calls-to-action, limiting growth.

• No unified content strategy or brand storytelling framework to guide consistent cross-platform communication.

• Lack of structured management workflows for influencers, UGC creators, and partnership opportunities.

• Absence of a partnership pipeline to support collaborations and external brand outreach.

Solutions Implemented

1. Built a Complete Content Engine & Brand Storytelling Framework

• Created Aloto’s first structured content system: 12 posts/month, blog visuals, social content, creator assets, and community activation content.

• Developed a cohesive brand storytelling strategy, strengthening the sustainability narrative and mission-driven messaging.

• Provided ongoing creative direction, refining the visual identity and aligning all assets across platforms.

• Designed themed content pillars and repeatable formats to boost consistency and engagement.

2. Established a Full Influencer & Creator Management System

• Built a centralized workflow for managing up to 10 TRF creators plus the 5–6 core close creators.

• Managed end-to-end influencer operations: identification, outreach, negotiation, content reviews, posting coordination, and relationship building.

• Implemented a structured process to move creators from early interest → content alignment → publication.

• Improved communication frameworks to streamline approvals, deadlines, and deliverables.

3. Activated and Strengthened the UGC & Community Ecosystem

• Led community comp pushes and UGC campaigns to encourage creators and users to participate in sustainability storytelling.

• Designed content prompts and micro-campaigns aligned with app challenges, helping generate early momentum.

• Built UGC guidelines and collaboration processes to improve quality and consistency.

4. Boosted Early Social Media Reach & Brand Visibility

• Implemented strategies to expand reach despite low initial traction.

• Adjusted content formats and posting cadence to optimize for algorithmic performance.

• Supported creator amplification to increase distribution and credibility.

• Introduced structured community pushes to boost visibility and early adoption.

5. Designed and Launched Aloto’s Partnership Program Infrastructure

• Researched on the models for sustainability-driven partnership programs.

• Created a prioritized partner list using Good On You’s affiliate database, identifying brands whose values align with Aloto.

• Built Aloto’s Partner Landing Page, outlining the value proposition for potential partner brands.

• Designed complete partnership messaging templates for outreach, nurturing, and follow-up.

• Developed a two-track Partnership Pipeline:

• Good On You partners

• External sustainable brands

• Structured a 6-touch outreach cadence with clear CRM stages & automations.

Results & Impact

• Strengthened Creator Engagement: Clear workflows, better communication, and a structured content system led to significantly higher participation from close creators and TRF partners, where previously almost no one wanted to collaborate.

• Improved Content Output & Brand Consistency: Aloto went from irregular, low-performing posts to a consistent engine of 12 posts per month + blog imagery, resulting in improved reach, engagement, and greater brand cohesion across platforms.

• Higher Social Media Reach & Visibility: Refined content direction, consistent posting, and creator amplification lifted Aloto’s visibility at a time when social reach was initially low and unpredictable.

• Stronger Creator Pipeline & Professionalized Influencer Operations: Aloto gained a reliable system to manage up to 10 TRF creators + 5 core creators, improving collaboration quality and campaign delivery.

• Robust Partnership Infrastructure Enabling Growth: With the creation of the partner landing page, partner list, outreach templates, and a 6-touch cadence, Aloto now has the infrastructure to begin onboarding aligned brands from the Good On You database and external sustainable companies.

• Early Adoption Boost Through Better Storytelling: Clearer messaging and improved content helped the early audience understand the brand’s value, improving engagement at a critical stage when app usage was low.

Conclusion

Through a combination of structured content development, creator management, community activation, and partnership infrastructure-building, Zero Arc Marketing provided Aloto with the foundation needed to successfully launch and scale its presence in Australia. Entering a new market with no brand awareness, creator interest, and minimal early engagement posed significant challenges, but by implementing clear systems, consistent storytelling, and strong operational workflows, Aloto was able to transform these early-stage obstacles into opportunities for growth.

With a fully developed content engine, a professionalized creator ecosystem, and a robust partnership pipeline built around aligned sustainable brands, Aloto now has the tools to expand its reach, strengthen community engagement, and position itself as a credible player in the sustainability space. The improvements in social visibility, creator participation, and brand consistency demonstrate the effectiveness of the foundations laid during this collaboration.

As Aloto continues its mission to make conscious living more accessible, it now moves forward with the structure, clarity, and strategic direction required to scale sustainably. Zero Arc Marketing continues to work with Aloto on a monthly basis.