Building Sip Energy’s Marketing & Automation for Scalable Growth

Written By Tony Lozano

Company: SIP Energy

Industry: Solar Energy, CleanTech, Sustainable Infrastructure

Regions: Australia

Duration: May 2025 - Ongoing

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Sip Energy, an emerging player in Australia’s solar energy sector, partnered with Zero Arc Marketing to streamline its marketing operations, enhance lead management, strengthen its sales pipeline, and develop early-stage automation. Facing rapid growth and fragmented processes, the company needed a stronger foundation for branding, CRM, content production, and lead conversion.

Over a three-month period, ZAM built the systems, workflows, and activation strategies required for Sip to scale sustainably. We have continued working with Sip Energy on a monthly basis.

Key Challenges

  • Fragmented marketing systems with no unified structure for content, branding, or lead activation.

  • An unstructured and inefficient sales pipeline that made it difficult to track leads, conversions, and team responsibilities.

  • Lack of automated processes to re-engage old leads or streamline appointment scheduling.

  • Operational inefficiencies across competitions, activations, CRM usage, and internal workflow coordination.

Solutions Implemented

1. Built a Comprehensive 3-Month Marketing Strategy

  • Developed Sip’s first structured content calendar with image concepts, captions, and scheduling.

  • Updated website flows and activation pipelines.

  • Designed refreshed branding and cohesive visuals.

2. Strengthened CRM & Sales Pipeline Operations

  • Audited and corrected Pipedrive issues.

  • Mapped and optimised Sip’s sales pipeline.

  • Benchmarked CRM alternatives.

3. Managed Activations & Competitions End-to-End

  • Ran multiple marketing activations and competitions.

  • Built custom webpages/forms funnelling leads into CRM.

  • Streamlined competition lead processing.

4. Developed Two AI Bots for Automation

  • Lead Reactivation Bot for old leads.

  • Appointment Setting Bot for managing ~400–500 leads.

5. Improved Operational Efficiency & Internal Processes

  • Built a project management portal.

  • Designed automation steps within the new pipeline.

  • Drafted automated email messaging.

Results & Impact

  • Stronger Marketing Foundations: A unified content strategy, refreshed branding, and structured activation flow strengthened Sip’s visibility and consistency across platforms.

  • Enhanced Lead Management: CRM optimisation and a rebuilt sales pipeline created clearer tracking, smoother qualification, and a more reliable process for converting leads into appointments.

  • Automation-Driven Efficiency: The Lead Reactivation Bot and Appointment Setting Bot introduced scalable automation, reducing manual workload and increasing the utilisation of Sip’s 400–500 stored leads.

  • Improved Activation Performance: Competitions and marketing activations—now integrated directly into Pipedrive—streamlined lead capture and improved the speed and quality of follow-up engagement.

  • Greater Internal Alignment: New workflows, project management portals, and detailed documentation improved operational transparency and strengthened team collaboration.

Conclusion

Over three months, Zero Arc Marketing delivered a complete transformation of Sip Energy’s marketing and operational ecosystem. From refreshed branding and structured content strategies to rebuild CRM processes and AI-powered automations, the partnership created the systems needed for Sip’s next phase of growth. Sip Energy is now positioned to scale its marketing operations, increase conversion rates, and transition toward a more automated and efficient sales engine. The new sales pipeline, improved competition workflows, and re-engagement automations transformed Sip’s ability to qualify, manage, and convert leads. At the same time, refreshed content strategies and improved activation flows strengthened Sip’s visibility and credibility across digital channels.


These improvements not only solved immediate operational challenges but also established the infrastructure required for Sip’s long-term growth in the competitive Australian solar market. With a unified content engine, stronger CRM processes, and automation embedded into core workflows, Sip Energy is now positioned to scale its marketing, increase lead conversion rates, and operate with greater efficiency across all teams. Zero Arc Marketing continues to work with SIP Energy on a monthly basis.

Tony Lozano
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