Scaling Bikey Wipes' B2B Operations and Marketing

Company: Bikey Wipes

Industry: Cycling Accessories, Bike Maintenance, Ecommerce, Sustainability

Regions: Australia and New Zealand

Duration: 3-Months

OvervieW

Bikey Wipes, a fast-growing brand in the cycling accessories market, sought to improve its business operations, streamline sales processes, and expand its market reach. With an increasing number of B2B opportunities worldwide, the company needed a structured approach to customer relationship management, sales pipeline development, and email marketing to support its growth and future expansion to new markets.

Key Challenges

• Lack of a centralized system to manage B2B relationships as the company scaled.

• No structured sales pipeline to track company growth and potential new clients.

• Absence of email marketing initiatives to engage existing and potential retail partners.

• Long operational processes such as invoicing and communication.

Solutions Implemented

1. Implemented a Comprehensive CRM System

• Integrated the first Customer Relationship Management (CRM) tool to centralize and manage contacts across regions including Australia, New Zealand, Europe, and US.

• Enabled better tracking and engagement with distributors, retailers, and affiliates.

2. Developed a B2B Sales Pipeline

• Established a structured B2B pipeline and workflow to capture company growth.

• Created automated processes within the sales pipeline for invoicing, communication, and engagement.

3. Launched Targeted Email Marketing Campaigns

• Designed and executed the first email marketing campaign targeting Australian bike retailers, including major brands such as Giant, 99 Bikes, and independent stores.

• Increased brand awareness and fostered direct engagement with potential retailers.

4. Optimized Operational Efficiency

• Constructed automated workflows for invoicing, communications, emails, and sales pipeline management.

• Improved internal efficiency of workflows and processes that allowed the team to focus on business expansion and daily operations.

Results & Impact

• Increased Sales Opportunities: B2B pipeline enabled systematic tracking of new retail partners, leading to a steady increase in inquiries and deals.

• Enhanced Customer Engagement: Email marketing campaigns helped establish connections with leading bike retailers, expanding market reach.

• Streamlined Operations: Automation of invoicing and communications reduced manual workload, improving overall business efficiency.

• Scalable Growth: With structured workflows in place, Bikey Wipes is now well-positioned to expand into new markets more effectively.

Conclusion

Through the implementation of structured systems, automated workflows, and targeted B2B marketing initiatives, Zero Arc Marketing successfully strengthened the operational backbone required to scale its retail partnerships for Bikey Wipes. Centralizing CRM data, formalizing the B2B pipeline, and launching strategic email outreach enabled the brand to engage retailers more effectively while reducing manual workload across the team.

These improvements not only increased sales opportunities and expanded market visibility but also positioned Bikey Wipes with the infrastructure needed for long-term, international growth. With efficient processes now in place, the company is better equipped to pursue new markets, deepen relationships with distributors and retailers, and continue its upward trajectory within the cycling accessories industry.